Sticky Learning Lunches #18: Part 2 of The Cunning 4 Stage Sales Plan

The Cunning 4 Stage Sales Plan by Geoff Burch - Part #2. What am I learning about this person, this Company, and this situation? Use your time working from home to become the very best version of yourself.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon. Welcome to Sticky Learning Lunches with myself, Nathan Simmons, one behalf of the Comedy Duo from this week of Team GB with Jeff Birch. Um, are we allowed to call it Team GB or is there we gonna be breaching copyright on that one? I'm not sure. Um, okay. We'll work that one out as we go along. Just gonna give it 30 seconds while the last people are joining the room. Make sure everyone's set up for success. Drinks available. Good to see you, Gina. Got Tim in as well. Some new faces, some original faces, and previous faces. Good.

Nathan Simmonds:

Let's make sure, so we've got drinks available. Next thing is mobile phones. Let's make sure all our mobile phones are switched onto airplane mode. Zero out the distractions, a hundred percent focus on you, your time, your investment to this and, and some of the stuff that we're gonna be covering today on the four parts, the coming four stage sales plan that we're working through. What else? Notepads. Making sure you're setting up your note taking as well for maximum success.

Improve working from home with The Cunning 4 Stage Sales Plan

 

Nathan Simmonds:

Let's maximize that fresh paper piece of paper at the top of that page. You need to be writing keepers for us at MBM making Business matter keepers are the ideas that you want to write down, that you want to keep hold of so that when you read back through your notes, it reinvigorates that thinking the imagination and starts to initiate a new train of thought that's gonna help you come up with something new and keep the learning embedded and, and sticking, as we like to say at MBM.

Nathan Simmonds:

Quick introductions as people start arriving. My name is Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter, the home of Sticky Learning. And we are the providers of leadership and soft skills for grocery manufacturing industry today and this week I have the pleasure of working with Mr. Jeff Birch. I'm not sure where he is. I'm gonna point that way 'cause that's the direction on my screen. Got the pleasure of working with Jeff this week. We are dueting on the, the four, the coming four stage sales plan.

Nathan Simmonds:

Jeff comes with a huge amount of experience. Um, he has had multiple businesses. He has authored six bestselling books. He is a B2C presenter and a rip roaring keynote speaker as well. To, to boot, just to add to that plethora of, of, of awesomeness. Today we're covering the second part of the cunning four stage, um, sales plan. And it's all about what you learn. Jeff, tell us more. What is this? What is this concept of the stage two about what you learn? Tell us.

Jeff:

Well, let's just have a quick review at hello everybody, by the way, and let's have a little review at, at the cunning four stage plan. Um, and, and famously, um, it it's, it, it is a thing that was given to me by a hard bitten old sales manager. And it, and, and the four steps is one, did I achieve my objective? Well, the fact is most people don't even have an objective. But the second one is quite interesting because we all think we're going to go and see customers to flog them something.

Nathan Simmonds:

But the second question is a bit of a strange one is what have I learned that I can make use of in future calls at this account? What have I learned? Well, first, the first thing is you don't learn anything unless you ask a few questions. Um, and again, the the big, the big who hard at most say salespeople do is they pile in there, they pile in there and start demonstrating or talking about what it is they want to sell or what they wanna do.

Jeff: