Making Business Matter (MBM)

The Cunning 4 Stage Sales Plan – Geoff Burch Part 4


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Sticky Learning Lunches #20: Part 4 of The Cunning 4 Stage Sales Plan
The Cunning 4 Stage Sales Plan by Geoff Burch - Part #4. What would you do to improve your performance? Use your time working from home to become the very best version of yourself.
You Can Read the Full Transcript Below:
Nathan Simmonds:
Really glad to see you again. We're just waiting for the last few people to come into the room. We've hit one o'clock, so we're gonna give it 30 seconds. Just while we're starting to do this, let's make sure we're setting ourselves up for success. I'm just making sure I can see everyone as they're arriving. First things first, making sure you've got a drink, herbal, tea, water, whatever it is. So you are, you, you can maximize the attention you're giving to this session. Second thing is, as always, mobile phones.
Nathan Simmonds:
This is a reminder for me as, as much for you making sure that they're on flight mode. So you give, you are giving yourself a hundred percent attention to get the best out of this session. What else do we need to be thinking about? Clean sheet of paper, notebooks at the ready pen, lid off, ready to go on that paper. Uh, and nice fresh sheet with keepers written at the top to get those things down. You wanna remember? 'cause keepers are the things, the the memory tests, um, the items of memory that you wanna bring yourself back to when you read the notes.
Improve working from home with The Cunning 4 Stage Sales Plan
 
Nathan Simmonds:
And it brings up those new thoughts, those new ideas from what you are learning today. Here we go. Welcome to today's Sticky Learning lunchtime. Myself, Nathan Simmons, senior coach and trainer for MBM, making Business Matter, the home of Sticky Learning, and also the Delectable, Jeff Birch. This is Team GB and it's finest right now to today we're covering part four of the coming four part sales strategy and plan. And this is about making it better.
Nathan Simmonds:
It's the wrapup date. It's about taking the stuff that we learned from Jeff on Monday, Tuesday, Wednesday, bringing it all together. And from what I've talked about, making those 1% improvements, making those one degree shifts so you can deliver even better in the next conversation based on what you learned from this conversation. Over to you, Jeff. The stage is yours. My good man.
Jeff:
Oh, hello. Yes, I drifted off then. I was in another place entirely. I was, I was drifting. Anyway, let's just have a little review at, um, I, it's the, the cunning four stage plan that we've not stuck to one iota for the entire week. That was your fault. Yeah, it was entirely my fault. I I, I do tend to drift. I do tend to drift. Now, did, did I achieve my objective? That was the first thing.
Jeff:
And that, that is because most people don't have any idea why they're going to see people. I mean, again, I've seen people do telephone canvassing and fuck, which is terrifying. I hate it. Absolutely terrifying. But if you are gonna do it, why are you doing it? What is it you're trying to get? Are you actually trying to achieve a sale over the phone, which I would say is virtually impossible?
Jeff:
Or are you trying to set up appointments? What, what, what is it? What is it your objective? And, and of, again, in, in my book, resistance is useless. The, the, the key to the whole book with this idea that, of me meeting people, like, like the, at the lovely attendees that we've got today. And, and, and again, a lot of people have got small businesses, you know, and, and, and I, I would go round the room.
Jeff:
I would go round the room and say, what are you planning to do? Oh, I'm gonna be a consultant. And I think, no doomed. What are you gonna do? Oh, consultant doomed. You know, what are you gonna do? I'm going to open a tea shop in the Cotswolds. And I go, ah, let me see. Oh, the voices. I can read your mind. You are gonna call it the Mad Hatter.
Jeff:
Oh my God, how did you know? And I think, yeah,
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