Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson and Blattel Communications' Traci Stuart discuss how to mine and invest in information, highlighting how access to firm planning and data, lawyer and practice group insights, and the anticipated initiatives of marketing and business development colleagues are critical to good PR planning and activity. Tune for a conversation that covers:

• Natural inflection points that can help break down information silos.

• Information triggers: good questions for extracting PR gold.

• What to listen for in conversations with lawyers.

• PR and other marketing and business professionals’ valuable role as connectors in the law firm ecosystem.