The Fifa Women's World Cup kicks off July 20, 2023 and advertisers are keen to be a part of the action. The Current's Emma Shepherd reports on the growing interest in the global event. Plus, Damian Fowler breaks down how Warner Bros. Discovery is licensing shows like Insecure and Band of Brothers to Netflix.

To read the full stories included in this episode:

1. FIFA Women’s World Cup 2023: unveiling squeezeback ads, sold-out ad space, and Optus Sport’s broadcasting strategy: https://www.thecurrent.com/fifa-womens-world-cup-2023--ads-sports-broadcasting-streaming
2. Streaming wars no more: Media companies play nice with content to compete: https://www.thecurrent.com/streaming-platforms-content-subscribers-advertising
3. Netflix to revamp advertising strategy to lure brands and boost revenues: https://www.ft.com/content/dc79eecf-ed3c-486a-8b89-60c67b6ff10a