On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. 

To read the full stories included in this episode:

• Retail media lights up the holiday shopping season earlier than ever: https://bit.ly/3tCuDD1
• What happened to big, bold brand campaigns: https://bit.ly/3PRXsmz
• The Astounding Results of Maximum Effort's NFL Stunt With Jake From State Farm and Taylor Swift: https://bit.ly/3ZUNUf7
• Will 2024 Election Save TV?: https://bit.ly/48KA3w9