This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest percentage of U.S. viewers on an ad plan.

To read the full stories included in this episode:

• Simplifying the streaming experience and AI fatigue: 5 major insights from CES 2024: https://bit.ly/41V57Gi
• The ‘unrivaled’ move you might have missed from Disney’s early upfront at CES: https://bit.ly/3SiSxh3
• Insider Intelligence, Subscription OTT Video Viewers, US, 2023: https://bit.ly/3HBlqPr