In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year.

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To read the full stories included in this episode:

•  'The industry isn't ready yet': A new report highlights flaws in Google's Privacy Sandbox': https://bit.ly/3SOLADs
•  IAB Tech Lab Privacy Sandbox: https://bit.ly/49Hk1Th
•  Walmart Agrees to Acquire VIZIO HOLDING CORP.: https://bit.ly/3Ib954I
•  Walmart will derive more profit from services, ad sales in the next 5 years - CFO: https://bit.ly/3SRob41
• On chocolate and politics: What CPG brands and political campaigns have in common: https://bit.ly/3ST49GA