This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein.

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To read the full stories included in this episode:

• Simplifying the streaming experience and AI fatigue: 5 major insights from CES 2024: https://bit.ly/41V57Gi
• Google is finally killing cookies. Advertisers still aren't ready: https://bit.ly/48H4WR1
• 'We can do more and do it faster': How AI will transform the cookie-free future: https://bit.ly/42kQRHj
• What the new Diamond-Amazon deal means for MLB, NBA, NHL: https://www.espn.com/mlb/story/_/id/39333324/diamond-amazon-streaming-mlb-nba-nhl
• Amazon will invest in Diamond Sports as part of a bankruptcy restructuring agreement: https://apnews.com/article/bally-sports-amazon-e44313c4491798f1f825a8c4e174f096
• Prime Video Ad Tier CPMs 'Far More' Competitive Than  Netflix's at Launch:https://www.adweek.com/convergent-tv/prime-video-ad-tier-cpms-far-more-competitive-than-netflixs-at-launch/ 
• Hilton's Mark Weinstein on driving loyalty and inspiring wanderlust: https://bit.ly/48F2xa7