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The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions
The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg.
To read the full stories included in this episode:
- Albertsons Proposes ad metrics standards https://bit.ly/3PrFyZf
- Mark Zuckerberg “accepts” Musk’s fight challenge https://bit.ly/3NKwgqb
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By The CurrentThe Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg.
To read the full stories included in this episode:
- Albertsons Proposes ad metrics standards https://bit.ly/3PrFyZf
- Mark Zuckerberg “accepts” Musk’s fight challenge https://bit.ly/3NKwgqb