This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen.

To read the full stories included in this episode:

1. The perfect storm rattling Hollywood has major implications for advertisers: https://bit.ly/3K8DBxz
2. Barbie unboxed: Brands are having their Hollywood moment: https://bit.ly/3K8DDWd
3. You can thank the American retail consumer for the soft landing: https://bit.ly/43vEkzH
4. Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources: https://bit.ly/44W41uq