The Current Report

The Current Report: Local news taps new tools to drive revenue


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The Current Report is a weekly round-up of what’s happening in the world of digital media. On this edition of The Current Report, Damian Fowler and Chris Brooklier break down how local news publishers are looking for new ways to increase revenue. Plus, artificial intelligence (AI) is primed to be all the rage at Cannes this year, CNN CEO Chris Licht is booted following a bombshell story in The Atlantic, and the PGA and LIV merge.

To read the full stories included in this episode: 

  1. In a challenging media market, local news taps new tools to drive revenue https://www.thecurrent.com/media-market-news-revenue-advertising-journalism
  2. AI, ad efficiency, and transparency dominate the narrative at The Trade Desk’s Kokai launch event https://www.thecurrent.com/ai-advertising-data-retail-media-the-trade-desk-kokai
  3. CNN Chairman and CEO Chris Licht is out after a brief and tumultuous tenure https://www.cnn.com/2023/06/07/media/chris-licht-cnn
  4. PGA Tour, LIV Golf Agree to Merge https://www.wsj.com/sports/golf/pga-tour-liv-golf-merger-saudi-arabia-4414bd66?st=2m37t90af7ga6mn&reflink=desktopwebshare_permalink
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The Current ReportBy The Current