The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds.

To read the full stories included in this episode: 

1. Disney+, Max, and now Paramount+: As streamers consolidate, advertisers see opportunity https://www.thecurrent.com/streamers-consolidate-advertisers-ctv-disney-max-paramount
2. European retail brands pivot messaging, lean on retail media amid inflation worries and tech upheaval https://www.thecurrent.com/european-retail-brands-media-tech
3. Reliance’s JioCinema breaks world record with free cricket streaming https://tcrn.ch/3MEGrL8
4. AI executives warn its threat to humanity rivals ‘pandemics and nuclear war https://on.ft.com/42ipQCu