This week on The Current Report, we examine the growing popularity of Nigerian film and contemporary West African pop music. Plus, Pumpkin Spice Latte season has arrived earlier than ever. We discuss the influence of the seasonal item as more and more retailers capitalize on the opportunity. In other news, multiple Wall Street analysts believe Amazon may introduce an ad model on Prime Video and brands associated Travis Kelce have seen a rise in attention since the NFL star started dating Taylor Swift. 

To read the full stories included in this episode:

• Afrobeats to Nollywood: The next big global trend: https://bit.ly/48E8B2W
• The secret to Starbucks' Pumpkin Spice Latte's success: https://bit.ly/3PFJlAN
• Amazon's potential next push into advertising: https://bit.ly/3LQzXcq
• Brands associated with Travis Kelce see a rise in attention: https://bit.ly/3RU5DBg