On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports.

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To read the full stories included in this episode:

• Data strategy is crucial to crushing the retail media game: https://bit.ly/3FQhvNN
• Walmart and Peacock team up on AI-powered shoppable ads: https://bit.ly/47v38u5
• Diamond Sports reaches deal with NBA: https://bit.ly/3u93WWX