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This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew.
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To read the full stories included in this episode: https://www.hollywoodreporter.com/business/business-news/spotify-subscribers-beat-third-quarter-earnings-1235621581/
Spotify Hits 226M Paying Subs, Swings to Quarterly Profit:
Is retail media becoming just 'media'?: https://bit.ly/3QkOVZM
'Pause Ads' Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue: https://bit.ly/408ZDHb
McDonald's jingle, 20 years later: https://bit.ly/3Qgr1hM
This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew.
_______
To read the full stories included in this episode: https://www.hollywoodreporter.com/business/business-news/spotify-subscribers-beat-third-quarter-earnings-1235621581/
Spotify Hits 226M Paying Subs, Swings to Quarterly Profit:
Is retail media becoming just 'media'?: https://bit.ly/3QkOVZM
'Pause Ads' Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue: https://bit.ly/408ZDHb
McDonald's jingle, 20 years later: https://bit.ly/3Qgr1hM