The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion.

To read the full stories included in this episode: 

1. Cannes Lions at 70: The trends that will mark this anniversary year https://www.thecurrent.com/cannes-lions-trends-ai-diversity-creativity
2. France makes high-profile push to be the A.I. hub of Europe setting up challenge to U.S., China  https://www.cnbc.com/2023/06/19/france-makes-push-to-be-europes-ai-hub-setting-up-us-challenge-.html
3. Magna forecasts global ad market to continue growth as retail and social media accelerate  https://digiday.com/media/magna-forecasts-global-ad-market-to-continue-growth-as-retail-and-social-media-accelerate/#:~:text=IPG%27s%20Magna%20unit%20expects%20the,from%20%24805%20billion%20in%202022.