This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster.

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To read the full stories included in this episode:

• NRF: Holiday Spending Could Top $966B: https://bit.ly/3t8HlcS
• This Cyber Monday showed us how fickle shoppers are, and how TV buyers can woo them: https://bit.ly/3RwHv7o
• Podcast Companies Begin to Advertise Like Hollywood Studios: https://bit.ly/3Ri4Rfs
• Podcast U.S. Ad Revenue Projected to Hit $2.3 Billion in 2023, up 25%: https://bit.ly/3tbLSeQ
• TikTok expands its in-app Ticketmaster ticketing feature to users in 20 countries: https://bit.ly/3GAhtd2

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w