Ugly, Irresponsible, & Childish

The Curse of Ear-Worm Concepts


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A $2 million Wu-Tang Clan record. Scammers who lie about having cancer. Somewhere in that madness are two cool ideas. Marc and Jeremy share the concepts they simply can't give up on—waiting for just the right client to say “Yes!” Are they brilliant marketers or just two marketing dopes who don’t know when to give up on ideas that will never sell? You decide.

In this episode they share their favorite "dog with a bone" ideas—bold campaigns they loved but couldn't sell. They discuss controversy, persistence, facilitation, and when to keep pitching a daring idea.

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Ugly, Irresponsible, & ChildishBy Jeremy Baka and Marc Levy