Agency founders play an outsized role in the early success of their business. They have the connections, the vision, and the drive to build an agency that dominates a market and continues to grow.

So why do so many great agencies seem to fade when that founder leaves or hands over the company to new leadership?

We pose that question to agency founder Ward Hubbell, who talks about when he realized his agency wouldn't last after he was gone if he didn't rethink what makes great agencies survive.