Ecommerce Psychology Podcast

The Curse of Knowledge: Why Your Product Descriptions May Be Failing


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Ever looked at your product sales and wondered why that amazing gadget with all those impressive features isn’t flying off the virtual shelves? Or maybe you’ve scratched your head when customers ask questions that are clearly answered in your product descriptions? Perhaps you’ve invested in superior products but your conversion rates remain stubbornly low?

If any of these scenarios sound familiar, you might be suffering from something psychologists call the curse of knowledge—and it could be costing you sales every single day.

Full Article: https://ecommercepsychology.com/the-curse-of-knowledge-why-your-product-descriptions-may-be-failing/

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Ecommerce Psychology PodcastBy Muhammed from Growth Suite