How to better understand your customer. 
Humans are tricky characters and they can often mask what they truly need.
In they episode Darren and Jonathan discuss the work, strategies and tactics you need to employ in order to uncover the actual needs and desires of your customer. 

BL-INK (Business Lessons - International Network of Knowledge)
A Business podcast that picks one problem and provides the solution from two very different angles.

Co - Hosted by Author, Ted Speaker and High Performance communications expert Jonathan Creek &
Darren Pratley -  New Zealand Speaker of the Year and  High Performance Business Coach.

BL-INK - YouTube channel - Please consider subscribing.
youtube.com/@blinkpodcast

Socials:
Jonathan:
https://www.facebook.com/jonathancreek
Insta: @thecreeky
Tik Tok : @jonathancreek
   
Darren:
https://www.facebook.com/darrenpratleyink
Insta: @ink2020nz

Buy Jonathan's book: https://amzn.to/3p0rllD