Customer Centric Marketing for Business with Dan MacInnis

The Customer Centric Blueprint with Doug Leather


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Doug Leather is passionate about customer centricity as a system. In fact he has built a business over the past 11 years around it. I had the pleasure of interviewing Doug about his new book The Customer Centric Blueprint: Building and Leading the 21st Century Organisation.


Doug talks of how to create a sustainable competitive advantage, enlighted leadership and cultural orientation around the customer using examples including:



  • Amazon

  • Zappos

  • Apple

  • GE


  • How to create a customer centric organisation using the REAP Customer Centric Organisational Blueprint


    Contact details:


    www.reapconsulting.com

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    Customer Centric Marketing for Business with Dan MacInnisBy Dan MacInnis - Small Business Customer Centric Marketing

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