<p>In this episode of <em>ISO Insights</em>, Russell Lawson shares how businesses can build stronger customer relationships by solving real problems and aligning with audience values. With examples from Apple, Google, GoPro and more, discover how customer insight fuels innovation, loyalty, and growth. Listen now to transform how you connect with your customers.</p>

In this episode of ISO Insights, Russell Lawson shares how businesses can build stronger customer relationships by solving real problems and aligning with audience values. With examples from Apple, Google, GoPro and more, discover how customer insight fuels innovation, loyalty, and growth. Listen now to transform how you connect with your customers.

The Customer Connection

Join us on ”ISO Insights” as we delve into high-profile business mistakes and uncover how ISO standards could have turned failure into success. In each episode, we’ll explore real-world case studies, analysing where things went wrong and discussing the ISO frameworks that could have made a difference. Tune in for expert insights, valuable lessons, and practical advice on how ISO standards can drive business excellence and prevent costly errors.

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The Customer Connection

The Customer Connection