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The most successful brands break every customer service rule in the book. Discover "The Experience Paradox" - why less choice creates more satisfaction, how friction can increase value, and why brands like Tesla and Hermès deliberately make things harder for customers.
The most successful brands break every customer service rule in the book. Discover "The Experience Paradox" - why less choice creates more satisfaction, how friction can increase value, and why brands like Tesla and Hermès deliberately make things harder for customers.