The growth in consumer data can be a goldmine…or a minefield.The business landscape of today is data-rich and continuously evolving in efforts to respond to the influx of insights coming from multiple and varying outlets. The customer’s voice is the loudest it has ever been. With this being said, the opportunity to personalise and create targeted approaches and more memorable campaigns should be at the forefront of every marketer's mind.However, the challenges around GDPR laws make certain da...