You can't start here. Rather this is part of a process of building trust. If you have been implementing the series of steps we have covered in the Customer track (shows 7, 23, 35), you have been building the relationshop to the relationship to where this is the natural next step.

Use your periodic 'State of the Business' Report as the starting point. Discuss how to improve the relationship with customers and the opportunity will arise to move beyond how to do what you are doing better to real improvements.

Topics: Regular Debriefing on 'State of the Relationship' Report Improvement Recommendations in Current Relationship Storyboard How the Product/Service is Used