In this episode, Chris reveals creative ways to boost customer advocacy and its importance for your team. You also learn:
- How to shift the perception of support from a cost center to a revenue driver.
- Best practices for implementing AI in customer service without losing the human touch.
- Real-world examples of empathy-driven support that can redefine customer loyalty.

Chris Murray is an industry leader in customer support strategy and innovation. As the former Head of Support at BabyList and moving into a new role as the first ever Customer Experience Architect at Intercom, Chris is at the forefront of transforming how companies view and implement customer support initiatives.

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Search "Helpfeel EN" on Google to learn how your business can solve self-service in 30 days with Helpfeel.

Check out our other CX Files episodes to learn the art and craft of CX from leaders driving the space forward.