The CX Files

The CX Files #28 - Dayv Wilson-Widdecombe


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Learn in this episode:
- The 3 Rs and 4 Es framework for modern customer experience.
- Why why we should use  the word "human" instead of "customer"
- How to transition from content to art in your support and marketing interactions.
- Strategies for breaking down departmental silos to create a symbiotic brand ecosystem.
- How Dayv’s background as a professional BMX athlete shaped his unbiased, empathetic approach to CX.

Dayv Wilson-Widdecombe is the Account Director of Customer Experience at GSD&M. With over 20 years of experience across creative, operations, and account management, Dayv has built customer journeys reaching over 15 million people annually for some of the world's most iconic brands. He is a specialist in cross-functional team leadership and emotional brand alignment.

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The CX FilesBy Ben Foden