Learn in this episode:
- Why unclear expectations cause AI deployments to fail to reach CX goals.
- The importance of implementing technology within a specific business context and use case
- How to view AI as a tool for efficiency rather than a change in business purpose
- The shifting landscape of human-machine partnerships in the workplace

Eytan Hattem is a seasoned CX expert, CCO at Prodware Group, and the CEO of Cemantica, a CX consultancy. Eytan brings a unique triple perspective to the world of journey management: vendor, practitioner, and consultant. He is also the founder of the Nonprofit Institute for Journey Management and a prominent leader in the CX Professionals Association.

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