In this episode, we discuss with Ellen Barnes Pfiffner what lessons learned and elements we can leverage for future briefings across team management, staffing, content management, executive support - and identify new ways teams can work together to orchestrate the most impactful customer experiences. 

Episode Highlights: 

• Using the past to help us shape and respond to unplanned and unexpected occurrences beyond our control in future customer briefings
• How programs have pivoted to address virtual and other needs as they arise
• Revisit the ABPM world class characteristics AND  the new whitepaper from the hybrid task force
• Leverage community-driven resources
• Put an emphasis on working together globally
• Schedule an updated workshop on facilitation
• Budget and update to support in-person briefings
• Consider ‘serial briefings’ and keep it brief
• Create a ‘virtual center’
• If you’re not ready for prime-time … wait
• A nice example on innovation - Elizabeth Simpson has been reactive and visionary during these times and aptly facilitates a community, webinars, articles, and broadcasts to enrich the member experience. 

Links to ABPM assets

• Resources Page
• Processes & Tools
• Revisit the ABPM Characteristics of a World Class Briefing Program PLUS the Updated Considerations for Reopening Centers provided by the ABPM Task Force for Reopening Centers
• Review the New Staffing to Support New Briefing Models (May 2021 - auto download) and New Considerations for Hybrid Briefings provided by the ABPM Task Force for Hybrid Briefings

Guest Thought Leader:
Ellen Barnes Pfiffner
Consultant, EBP Business Consulting
Ellen is a Management Consultant with over 20 years of business experience spanning sales, marketing, operat