Description 

In this episode, Marcy Nelsen, Director of AT&T’s Corporate Briefing Program, shares insights on the best strategies to achieve world-class operations in your briefing program, and staying competitive in a continuously evolving industry.  

Highlights: 

• The importance of storytelling and creating engaging experiences for customers 
• How situational fluency and clear communication among your team is key to operational excellence 
• The value of customer feedback in evaluating the quality of your briefing program 
• How providing regular analytics to executives on a regular cadence increases their awareness and support 
• The importance of a complete discussion leader engagement strategy to ensure successful engagements 
• How leveraging technology can optimize operations and create personalized experiences 

Guest Thought Leader:

Marcy Nelsen
Director, Corporate Briefing Program, AT&T

Marcy is Director of AT&T’s Corporate Briefing Program in Dallas, Texas, and long-time member of the ABPM. Under Marcy’s leadership the AT&T program swept the World Class awards in 2018 winning in all 4 categories of Customer Experience, Management, Operations and Analytics. Marcy is also a member of the ABPM Advisory Board. Marcy graduated from the University of Illinois with a Bachelor of Science degree in Business Management and then earned her MBA in Marketing from Fairleigh Dickinson University in NJ.