John Sills, or the yellow chair-man as we like to refer to him as, is the writer of the book Human experience; how to make life better for your customers and create a more successful organization (Book of the year 2023). He is also the Managing Partner at The Foundation. Today he is our eminent podcast guest, and has let us challenge him with our 13 questions on and about customer, or human experience as we like to call it! Enjoy!