Overcoming Challenges in Cybersecurity and Business: Insights from Michael Bakaic

In this episode of the Cyber Security Recruiter podcast, Tom chats with Michael Bakaic, Founder of Iceberg Cyber.

Michael shares his journey from building race cars at the University of Toronto to navigating the complexities of starting and scaling cybersecurity businesses. They discuss the importance of personal branding, the value of referrals, and strategies for maintaining resilience in the face of challenges.

Michael also offers advice on attending events, leveraging LinkedIn for job seekers, and the significance of being persistent and focusing on both sales and marketing. Additionally, they delve into dealing with tough times in business and the essential mindset needed for continuous progress.

00:00 Introduction and Guest Welcome

00:49 Michael's Background and Career Journey

02:29 Challenges and Rewards of Podcasting

04:06 Scaling a Business and Managing Reputation

07:30 The Power of Referrals

14:35 Personal Branding and Social Media Strategy

24:42 Starting and Growing a Business

25:07 Lessons from a Failed Startup

25:53 The Importance of Sales in Every Role

27:55 Persistence and Feedback in Job Hunting

34:35 Effective Networking at Events

45:06 Overcoming Challenges and Staying Focused

48:38 Recommended Reads and Final Thoughts

Michael suggested:

How I Rob Banks by FC Barker