The Daily Author

In this episode of “The Daily Author”, high-performance coach and multi-bestselling book author Coach Michael Burt, founder of The Greatness Factory shares his evolution as an author and coach.

We discuss how he moved from seeing himself as a “coach who writes books” to a serious author who could compete at the highest level.

We cover hybrid publishing, the importance of audience building, unique book selling methods, and the importance of clearly defining the book’s purpose.

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In this episode of “The Daily Author”, our guest Joshua Medcalf, bestselling self-published author of Chop Wood Carry Water, Pound the Stone, Hustle, and others, shares his journey from athlete to pioneer in mental skills training.

We discuss how self-published books can build long-term impact when combined with authenticity, generosity, and consistent value-driven strategies.

We cover self-publishing versus traditional publishing, his marketing philosophy, strategies, and using personal touch.

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In this episode of “The Daily Author”, our guest Craig Ballantyne is a renowned business coach, Wall Street Journal bestselling author, and productivity expert known as the world's most disciplined man. With multiple books on success and time management, his soon to be released work, The Dark Side of Discipline, explores the hidden challenges of extreme discipline.

We discuss the importance of a book’s title, cover, and visibility on Amazon, highlighting that many buyers never actually read the books they purchase.

We cover leveraging email lists, optimizing book covers for Amazon thumbnails, and using promotional tools like QR codes.

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In this episode of “The Daily Author”, our guest Stu McLaren a renowned membership expert, entrepreneur, and co-founder of Membership.io. He is the author of Predictable Profits and has spent over 16 years helping businesses create recurring revenue through memberships.

We discuss long-term book marketing, including online summits, bulk sales, and community engagement.

We cover how authors can see their book as a conversation starter, not just a transaction, highlighting Michael Hyatt’s shift to a sustainable business model for lasting impact.

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In this episode of “The Daily Author”, our guests, Cindy Anderson and Anthony Marshall, are IBM executives and co-founders of the Global Thought Leadership Institute. They explore the impact of thought leadership. In their new book, The ROI of Thought Leadership, they reveal how businesses can measure the true value of innovation and branding.

We discuss the power of thought leadership, particularly when it's perceived as independent and based on integrity. This perception helps build trust and credibility.

We cover the importance of patience for aspiring nonfiction authors, as books often take longer to complete than expected. They also recommend writing for oneself or a single ideal reader to ensure authenticity and engagement.

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In this episode of “The Daily Author”, our guest Brad Federman, a renowned expert in workplace culture, leadership, and employee engagement.

We discuss that fostering a healthy culture requires intentional strategies rather than just allowing remote work. Companies must provide support, tools, and policies to ensure both productivity and employee well-being.

We cover the importance of intentional strategies in fostering a healthy company culture.

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In this episode of “The Daily Author”, our guest Kristen Butler is a bestselling author, entrepreneur, and the founder of Power of Positivity, a platform that inspires millions worldwide.

We discuss effective book marketing strategies, including leveraging podcasts, social media, and consistent sharing to create long-term momentum.

We cover how Kristen leverages podcasts and collaborations as powerful marketing tools, emphasizing that every interaction contributes to long-term growth.

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In this episode of “The Daily Author”, our guest Ken Rusk is an entrepreneur, best-selling author, and advocate for blue-collar work. His book Blue Collar Cash became a Wall Street Journal bestseller, inspiring people to rethink success and create clear paths to a fulfilling life.

We discuss leveraging TV appearances, podcasts, email lists, and even TV ads to maximize his book's reach, with a particular highlight on the impact of appearing on Fox News, which propelled his book to the #1 spot for 34 days.

We cover Ken’s insights for new authors, where he stresses the importance of staying true to your vision, managing expectations, and preparing for the challenges of marketing.

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In this episode of “The Daily Author”, our guest Mark Fortier, founder of Fortier PR, a top New York-based PR agency for business authors. With over 266 bestselling book launches, Mark has worked with icons like Tim Ferriss, Susan Cain, and Scott Galloway, turning great books into unforgettable successes.

We discuss the importance of approaching your book campaign with a learning mindset, leveraging your strengths, and prioritizing a powerful, impactful launch.

We cover how authors can take charge of their own PR efforts by connecting with podcasts, crafting personalized pitches, and targeting shows that resonate with their audience.

Please enjoy!

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In this episode of “The Daily Author”, our guest Adrienne Dorison is an operational efficiency expert and co-founder of Run Like Clockwork, she specializes in guiding entrepreneurs to achieve sustainable growth without burnout.

We discuss the unique marketing strategies employed during book launches, including leveraging existing email lists, podcast tours, and partnerships to drive sales.

We cover Adrienne's upcoming projects, as she continues crafting innovative tools and frameworks to support entrepreneurs in scaling their businesses while reclaiming their freedom.

Please enjoy!

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