Today we discuss why an ad’s ability to get attention is necessary but not sufficient for it to be effective. Based on the tweet: "Made you look" is miles away from "made you care."<a rel="payment" href="https://leeclowsbeard.locals.com">Support the show</a>

Today we discuss why an ad’s ability to get attention is necessary but not sufficient for it to be effective. Based on the tweet: "Made you look" is miles away from "made you care." Support the show

Today we discuss why an ad’s ability to get attention is necessary but not sufficient for it to be effective. Based on the tweet:&nbsp;"Made you look" is miles away from "made you care."<a href="https://leeclowsbeard.locals.com" rel="noopener noreferrer">Support the show</a>

The Daily Beard No. 138 – Pssst, Over Here

Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly expands upon its meaning. This podcast is the audio portion of The Daily Beard video which can be found on YouTube at the OfficialLCB channel. @leeclowsbeard is the work of writer and creative director Jason Fox.

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The Daily Beard No. 138 – Pssst, Over Here

The Daily Beard No. 138 – Pssst, Over Here