Today we channel the power of the almighty Werther’s Original to discuss why even emotional decisions need a rational hook. Based on the tweet: On your way to making an emotional connection, don't bypass the intellectual one.<a rel="payment" href="https://leeclowsbeard.locals.com">Support the show</a>

Today we channel the power of the almighty Werther’s Original to discuss why even emotional decisions need a rational hook. Based on the tweet: On your way to making an emotional connection, don't bypass the intellectual one. Support the show

Today we channel the power of the almighty Werther’s Original to discuss why even emotional decisions need a rational hook. Based on the tweet:&nbsp;On your way to making an emotional connection, don't&nbsp;bypass the intellectual one.<a href="https://leeclowsbeard.locals.com" rel="noopener noreferrer">Support the show</a>

The Daily Beard No. 153 – More Than a Feeling

Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly expands upon its meaning. This podcast is the audio portion of The Daily Beard video which can be found on YouTube at the OfficialLCB channel. @leeclowsbeard is the work of writer and creative director Jason Fox.

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The Daily Beard No. 153 – More Than a Feeling

The Daily Beard No. 153 – More Than a Feeling