The Daily Beard No. 271 is live. Today we discuss a specific example of confusing a goal for a strategy and weep accordingly. On the inside. Based on the tweet: “Connecting people with the brand” is not a strategy, it’s a goal. And not even the final one at that. <a rel="payment" href="https://leeclowsbeard.locals.com">Support the show</a>

The Daily Beard No. 271 is live. Today we discuss a specific example of confusing a goal for a strategy and weep accordingly. On the inside. Based on the tweet: “Connecting people with the brand” is not a strategy, it’s a goal. And not even the final one at that. Support the show

The Daily Beard No. 271 is live. Today we discuss a specific example of confusing a goal for a strategy and weep accordingly. On the inside. Based on the tweet: “Connecting people with the brand” is not a strategy, it’s a goal. And not even the final one at that.&nbsp;<a href="https://leeclowsbeard.locals.com" rel="noopener noreferrer">Support the show</a>

The Daily Beard No. 271 – Connect to an Actual Strategy

Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly expands upon its meaning. This podcast is the audio portion of The Daily Beard video which can be found on YouTube at the OfficialLCB channel. @leeclowsbeard is the work of writer and creative director Jason Fox.

Share The Daily Beard No. 271 – Connect to an Actual Strategy

Sign up to save your podcasts

The Daily Beard No. 271 – Connect to an Actual Strategy

The Daily Beard No. 271 – Connect to an Actual Strategy