Today we discuss why working without a USP is advertising’s USP without actually using the phrasing “USP.” Based on the tweet: If all else really is equal, you can still say something your competition won’t in a way they’d never dare. <a rel="payment" href="https://leeclowsbeard.locals.com">Support the show</a>

Today we discuss why working without a USP is advertising’s USP without actually using the phrasing “USP.” Based on the tweet: If all else really is equal, you can still say something your competition won’t in a way they’d never dare. Support the show

Today we discuss why working without a USP is advertising’s USP without actually using the phrasing “USP.” Based on the tweet: If all else really is equal, you can still say something your competition won’t in a way they’d never dare.&nbsp;<a href="https://leeclowsbeard.locals.com" rel="noopener noreferrer">Support the show</a>

The Daily Beard No. 284 – Domination Through Differentiation

Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly expands upon its meaning. This podcast is the audio portion of The Daily Beard video which can be found on YouTube at the OfficialLCB channel. @leeclowsbeard is the work of writer and creative director Jason Fox.

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The Daily Beard No. 284 – Domination Through Differentiation

The Daily Beard No. 284 – Domination Through Differentiation