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Today we dive shallowly into brand voice, quickly and painlessly parsing the difference between the occasional need for cleverness and the eternal need for being smart. Based on the tweet:
Be clever when it’s called for. Be smart even when it’s not.
Support the show
By Jason FoxToday we dive shallowly into brand voice, quickly and painlessly parsing the difference between the occasional need for cleverness and the eternal need for being smart. Based on the tweet:
Be clever when it’s called for. Be smart even when it’s not.
Support the show