Today we discuss why maintaining the brand’s tone of voice is more important than meeting an arbitrary word count. Based on the tweet: Copy should be as short as possible to explain the brand's message and as long as necessary to express the brand's voice.<a rel="payment" href="https://leeclowsbeard.locals.com">Support the show</a>

Today we discuss why maintaining the brand’s tone of voice is more important than meeting an arbitrary word count. Based on the tweet: Copy should be as short as possible to explain the brand's message and as long as necessary to express the brand's voice. Support the show

Today we discuss why maintaining the brand’s tone of voice is more important than meeting an arbitrary word count. Based on the tweet:&nbsp;Copy should be as short as possible to explain the brand's&nbsp;message and as long as necessary to express the brand's voice.<a href="https://leeclowsbeard.locals.com" rel="noopener noreferrer">Support the show</a>

The Daily Beard No. 98 – Don’t Cut That Character

Since 2009, @leeclowsbeard has tweeted a daily crumb of wisdom about creativity in general and/or life in advertising in particular. The Daily Beard takes one of LCB's past 2,700+ tweets and briefly expands upon its meaning. This podcast is the audio portion of The Daily Beard video which can be found on YouTube at the OfficialLCB channel. @leeclowsbeard is the work of writer and creative director Jason Fox.

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The Daily Beard No. 98 – Don’t Cut That Character

The Daily Beard No. 98 – Don’t Cut That Character