“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” - William Clement Stone

Your mission describes WHAT it is you’re actually doing to get closer to your vision and to fulfill your purpose. Typically it’s an ambitious yet achievable position in the market or in your customers’ lives and a good mission statement makes explicit what business you’re in. It will help you prioritize and get to work.

• So what is it that you do?

• Write a short mission statement starting with “Be the most …”

• Do people have many questions about what you’re actually doing? Not good. Rephrase, you gotta work on clarity.

For more information on how to write a great mission statement, do check out our blog post: How to Create an Effective Mission Statement