In this episode we speak with Damian Hughes who is an internationally renowned speaker and the author of seven best-selling business books. Damian’s innovative thinking has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson. He is Professor of Organisational Psychology and Change at Manchester Metropolitan University and within this conversation we explore the concepts of culture and change drawing on examples that range from Pep Guardiola to Jurgen Klopp to the American Civil Rights movement to the smoking ban.