Let's face it, real estate is a complex topic. From numbers to forms and documents, to terminology, there's a lot that has to be discussed between Buyer and Seller. In the world of sales and marketing, it's often said that "a confused mind always says no." The same is true for Sellers. You can have the best offer or proposal in the world, but if the Seller feels at all confused by any or all of it, their default response will be to say 'no.' In this episode, Jeff discusses the importance of not only making a great proposal, but presenting that proposal in a way that the Seller can follow and understands well.