In this third episode of The One Game Podcast, hosts Dan, Omar, and Bex welcome the brilliant Si Bayliff, a leading sports agent and founder of ARETÉ with over two decades of experience across both the men’s and women’s football landscape. From breaking into the industry at IMG to representing global stars and building a boutique agency with a powerful client roster 🏆, Si shares his inspiring and insightful journey through the evolving world of sport. This episode covers:✅ The commercial rise of women’s football and the true power of being a Lioness 🦁✅ Why brands are prioritising female athletes like never before 💼✅ The evolution of image rights in football and what it means for players today 📸✅ Building a next-gen roster including Ruby Mace, Kiara Keating, Jess Naz, Aggie Beever-Jones 🚀✅ Key differences (and lessons) between the men’s and women’s game – on and off the pitch 🧠✅ The future of athlete marketing, leadership, and long-term value building in sport 🤝Si also speaks candidly about emotional intelligence, the responsibility of agents, and the importance of maintaining humility and integrity in a growing, fast-moving industry.📈 Whether you're an athlete, brand leader, sports fan or industry insider, this episode is packed with unmissable insights on the future of football – and the rising influence of the women’s game.#OneGamePodcast #WomensFootball #SportsBusiness #SportsAgent #Lionesses #WSL #ImageRights #SiBayliff #FootballCulture #NextGen #WomenInSport #Inspiration #AthleteMarketing ⚽🔥👊

In this episode, I dive into the world of multi-club ownership (MCO) and multi-club investment (MCI) — a topic I’ve been fascinated by ever since writing my first ever journal article on it back in 2003.

As someone who works closely with club owners, players and agents, I’ve seen how the rise of MCO is challenging the way football operates, both on and off the pitch.

I share my thoughts on:
⚖️ Why UEFA and FIFA are increasingly concerned about integrity and influence
🌍 The global MCO boom: US investors, the Saudi strategy, and everything in between
♀️ The growing MCO movement in the women’s game – and why it matters
⚽️ Real-world case studies including City Football Group, RedBird, INEOS and Monarch
⏳ How temporary fixes (like blind trusts) are papering over long-term regulatory cracks
💸 What might be coming next – including players negotiating for equity in clubs

Athletes are no longer just stars on the pitch — they're becoming owners in the boardroom .

In this episode, we dive into the game-changing trend of player investment in sports teams and ask: could this reshape the future of football ownership?

🔥 Highlights Include:
⚽️ The rise of player-owners like LeBron James, Tom Brady & Lewis Hamilton
📈 How athlete investments are reshaping sport business across F1, NFL, NBA & football
🚫 The integrity risks and regulations blocking active players from investing
🇺🇸 The NBA’s new ownership rules — and could football adopt a similar model?
💡 Could stars like Bukayo Saka or Trent Alexander-Arnold own part of their clubs one day?

🔍 Key Questions Explored:
– Should active footballers be allowed to own stakes in clubs?
– Can ownership and integrity truly coexist?
– Is Europe ready for the player-owner revolution already happening in the US?

👟 From the bootroom to the boardroom, this episode unpacks the shifting power dynamics between players, clubs, and investors — and what it means for the next generation of athlete-entrepreneurs.

In this jam-packed second episode of The One Game, Bex, Omar and Dan discuss:

⚽ Spotlight on Sporting Directors: How data is reshaping recruitment and leadership in football—what clubs like Liverpool and Manchester City are doing to stay ahead.

👩‍🎓 Women's Game Revolution: From Chloe Kelly’s rising value to the Women's Champions League expansion, we explore the future of women's football and why clubs need a separate strategy.

🤔 Salah’s Next Steps: The contract conundrum—what Liverpool and Salah are weighing in terms of loyalty, business, and legacy.

💼 Transfer Talk & Player Contracts: Navigating image rights, sponsorships, and the evolving dynamics of player negotiations across the men's and women's game.

🌍 Global Football Dynamics: Why Americanization of football governance could benefit European leagues, and vice versa.

🔮 Exclusive insights into how competition formats like the Women's Champions League revamp are set to reshape the sport—creating better opportunities for growth, investment, and excitement!

🎧 Don’t miss this engaging episode filled with fresh perspectives, expert analysis, and festive vibes! Available now on your favorite platforms. 💡✨

🔥 Subscribe, rate, and review! Your feedback keeps us growing and delivering top-tier football content! 🚀

In this episode, Nii Anteson and I explore the pressures facing football in today’s digital age.

With younger audiences spending hours on platforms like YouTube, Fortnite, and TikTok, is football’s traditional broadcasting model losing its edge?

We examine the Premier League’s broadcasting strategies, the 3pm blackout rule, and the potential for direct-to-consumer innovations like “Premflix.”

Topics include:

Perfect for football enthusiasts, industry professionals, and digital innovators, this episode dives deep into the intersection of sports, media, and technology. This is a critical look at football’s next big challenge.

This is piece is based on a blog previously written that you can read here. It has been transcribed using ChatGPT.

The first One Game podcast with Daniel Geey, Bex Smith, and Omar Chaudhuri explores the key themes across the men's and women's game. The discussion includes in-depth analysis on:

In this episode, Jonny Madill, Zoe Bennett and I dive into the world of boot deals for female footballers, exploring whether they are truly beneficial for players in the modern game. As women’s football continues to rise, so do commercial opportunities, but are the restrictions imposed by major boot brands like Nike, Adidas, and Puma limiting players’ ability to capitalize on wider brand partnerships?

We break down how boot deals go beyond just wearing a specific brand’s boots and extend into broader lifestyle, fashion, and entertainment categories, creating conflicts with other potential sponsorships. With many elite female footballers now making a significant portion of their income from off-field endorsements, is the exclusivity of a boot deal worth the trade-offs?

Tune in as we discuss the legal and commercial considerations, the rise of female-focused brands, and how agents can help players navigate the complexities of modern endorsement deals to maximise their earning potential.

This is a series of the most popular blogs we have published that have been converted to podcasts via Runway AI.

The original blog can be found here

Omar and I talk about whether EPL games in the USA make sense, whether US broadcasters are pushing for such an approach and football's uneasy relationship with the Olympics.

Omar is the Chief Intelligence Officer at 21st Group, working alongside clubs, leagues and stakeholders from across the sporting landscape, helping them use analytics to drive better decision making.

Daniel is a sports lawyer mainly working in the football space helping players, agents and clubs with their transfer, commercial contract and regulatory issues.

📚 + ⏳ + 🧠 + 🎯 = 📈

The idea for the 'Build the Invisible' documentary was to translate my book into a more visual narrative. With the expert help of Ashli Moses, the founder of Carcosa Film, we explored the concept of building 'invisible foundations' — a vital, yet often overlooked, metaphor for nurturing personal skills and development as the cornerstone for long-term career success.

You can watch the documentary here.

Omar and Daniel talk on Twitter Spaces about:

⚽️ what the Super League Court really means; 

🏆 FIFA's changes to the agent rules; and

📺 the benefits (and downsides) of winter window buys.

⁠⁠⁠⁠⁠⁠⁠⁠Omar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chief Intelligence Officer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠21st Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, working alongside clubs, leagues and stakeholders from across the sporting landscape, helping them use analytics to drive better decision making.

⁠⁠Daniel ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠is a sports lawyer mainly working in the football space helping players, agents and clubs with their transfer, commercial contract and regulatory issues. You can ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠follow⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daniel across his social channels and buy his Done Deal and Build the Invisible books.