Why do you need branding and what to do if you’re just starting out. The core pieces of an outstanding brand. The three "magic” words you should always measure your brand against. Two questions you must asks yourself before you even start thinking about branding. How to come up with a brand with just a whiteboard and a room full of “right” people. What is a "360 degree branding rule" and how it can help you keep your brand consistent. The brick & mortar of a killer brand.