To those unschooled in the science between SEO and content marketing, SEO is often treated as voodoo magic. And because Google has set so many of the rules (some of which force SEO's into gray area) many tend to frown upon the industry as a whole.

However, there continue to be legitimate, white-hat ways of performing search engine optimization without trying to completely manipulate Google's algorithm.

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

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