
Sign up to save your podcasts
Or


While every entrepreneur dreams of waking up to millions of views and orders flooding in, the reality is far more complex.
In this eye-opening episode, Bonnie exposes the dangerous fantasy of viral marketing that's leading businesses to disaster. Through shocking case studies including Sunny Co Clothing's red swimsuit fiasco, Bioré's mental health marketing misstep, and the infamous Fyre Festival catastrophe, you'll discover why sudden fame often leads to business collapse.
By 12152234419While every entrepreneur dreams of waking up to millions of views and orders flooding in, the reality is far more complex.
In this eye-opening episode, Bonnie exposes the dangerous fantasy of viral marketing that's leading businesses to disaster. Through shocking case studies including Sunny Co Clothing's red swimsuit fiasco, Bioré's mental health marketing misstep, and the infamous Fyre Festival catastrophe, you'll discover why sudden fame often leads to business collapse.