The truth about going viral: It’s not what you think—but it can change your business forever.  What if going viral was just the beginning?

In this episode of Rebel CEO, I sit down with Sarah Gonzalez to unpack how she turned her creative passion into a thriving business using social media. From navigating internet trolls to landing brand deals and building an engaged audience, Sarah shares the raw, behind-the-scenes reality of online success. If you’re ready to grow your brand, monetize your content, and make social media actually work for your business—this one’s for you.

Sarah talks about her journey from wedding photographer to viral DIY content creator. We’re diving deep into how to grow on social media, the reality of internet fame and the strategies she's learned along the way.

Sarah shares what it’s really like to go viral, how she handles online negativity, and why authenticity is the key to social media success. Whether you’re a content creator, a business owner, or just someone looking to make an impact online, this episode is packed with actionable insights on how to grow a small business, leverage user-generated content (UGC), and land brand partnerships—even with a smaller following.

🔗 Limited-time pre-launch discount happening NOW: 

CLICK HERE TO LEARN MORE ABOUT MY NEW PROGRAM ROOTED *** IN PRE-LAUNCH UNTIL 3/31/25 *** 🔥 What You’ll Learn in This Episode:

• Authenticity wins. The best way to stand out on social media? Be real, be relatable, and tell your story.

• Going viral comes with highs and lows. Internet trolls are inevitable, but staying true to your values will keep you grounded.

• Consistency is key. Keep showing up, even when it feels like no one is watching—your audience will grow.

• Monetize smartly. UGC and brand partnerships are game-changers, even if you don’t have a massive following.

• Your community matters. Focus on the people who support you, and your brand will thrive.

🔥 Mic-Drop Moments:

• "I feel like the benefit overall, like, long term is way better than the little negative things that you're gonna experience."
• "The worst they can say is no, but a lot of companies will pay you…to create videos and photo content for their social media."
• "People love to see stuff that's relatable and like, authentic."
• "I believe like, if you have a dream, just throw it out there and just start documenting."
• "If you're not uncomfortable in your life, you're not going to be growing."

About the Guest:

Sarah Gonzalez is a multi-talented entrepreneur, content creator, and co-founder of Wildwood Films, a wedding photography and videography company based in Minneapolis. Alongside her husband, she also runs Sway and Sarah Build, an Instagram account documenting their home renovation projects, packed with DIY inspiration and creative design solutions. Sarah’s ability to pivot her business, grow a massive social media following, and monetize her content is proof that success comes from bold moves and staying true to your brand.

 

 

📌 Follow Sarah on Instagram: @SwayandSarahBuild
📌 Check out Wildwood Films: Wildwood Films

💡 Ready to turn your passion into a thriving business? Tune in to this episode and hit subscribe for more game-changing conversations on business coaching for women, entrepreneurship mindset tips, and manifesting business success on Rebel CEO!

WORK WITH BREEANNA KAY: breeannakay.com/rebelceo

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/going-viral

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