In this episode of the Market It! Podcast, we explore the dark side of marketing. While branding and marketing can be a powerful tool when used ethically and effectively, there is also a negative side to the industry. Many people working in branding and marketing often feel like they are contributing to superficial, misleading advertising and selling unnecessary or overpriced products.

Join us as we dive into the dark side of marketing and explore the ethical considerations and responsibilities that come with using branding and marketing as a tool.

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At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

https://ahbc-group.com/