In this episode of Founders Future, with host Ammar Elm, we sit down with Elizabeth Edwards, founder and CEO of Volume PR, an award-winning communications agency that bridges behavioral science with strategic messaging. With 24 years of experience and a background working with NASA contractors and Ogilvy PR, Elizabeth reveals how she's pioneering "resonant influence" - an ethical approach to communication that moves beyond fear-based marketing tactics. She shares fascinating insights about the "dashboard of human behavior" and why understanding psychological triggers allows brands to build authentic connections rather than manipulate audiences.

Elizabeth dives into Volume PR's three service pillars: bespoke consulting for complex tech/science brands, training teams in neuroscience-based communication, and AI integration for scalable messaging strategies. She discusses her vision for making behavioral science more accessible through digital courses and books while maintaining work-life balance as a mother of young children. Listeners will gain valuable perspectives on ethical marketing, AI implementation (including crucial privacy considerations), and why she predicts 30-40% growth as she brings her expertise online.